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A
Retrospective of Puerto Vallarta's Real Estate Market
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The
last decade of the millennium has brought
a multitude of changes to the real estate market
of Puerto Vallarta. The effects of this can
be seen by the expansion of the market itself
beyond the confines of the Bay of Banderas.
New phrases have been coined to describe the
growing residential areas. It is no longer referred
to as just Puerto Vallarta, but rather Costa
Vallarta, which now defines the region between
Mismaloya and Punta de Mita.
Vacation condos have been joined by luxury
dream homes. New laws and international agreements
have made purchasing properties easier than
ever before. Up markets and down markets have
been weathered. Industry professionals established
an association of conformity to keep up with
the demands of an expanding marketplace.
Major Influences of Change
Ten years ago it was very hard for realtors
to explain the trust system that was then in
place for acquisition of Mexican land rights
for foreigners who would be purchasers This
trust system, or Fideicomiso, was implemented
in 1973 by the Mexican government and established
a way in which foreigners could get the equivalent
of an actual title. The law was codified in
December, 1993, providing foreigners with the
ability to acquire residential real estate through
a bank trust. It requires any one of the privately
held Mexican banks to act as trustee. The bank
holds title to the property, in trust, to which
the purchaser/s are the beneficiary. They have
all the rights of ownership to the property
and may sell, lease, mortgage, improve, and
pass as inheritance, just as with a regular
title.
New Foreign Investment Law and the North
American Fair Trade Agreement, NAFTA, In 1992,
NAFTA institutionalized the consistency of how
business is done between Mexico, The United
States and Canada, giving purchasers investment
protection and reducing the distortions of the
industry. According to Silvia Elias, of PV Realty
and President of AMPI, Mexico's association
of professional realtors, the NAFTA agreement
"was the major reason for the real estate boom
in the coastal areas of Mexico. It gave security
to buying real estate in Mexico. This, as well
as the modernization of Mexican laws pertaining
to the conversion of ejido-agrarian land to
private status for investment, have increased
real estate opportunities tremendously." The
agrarian law of 1992 opened up ejido beach and
farmlands for foreign development. This is significant
because approximately 50% of the entire land
area of Mexico are ejido-agrarian lands and
sale/purchase of these properties are banned.
Converting ejido land for private use at one
time required a presidential decree; but it
is now within the jurisdiction of local municipal
governments.
With the advent of increased property
available for foreign investments, including
rights to and deeds for, came long term financing
and title insurance. These American services
enabled the real estate market to gain the faith
of an ever-increasing North American market.
Brock Squire of Brock Squire Y Asociados states,
"There was no financing 10 years ago, it was
all cash or the vendor would take back short
term loans of two to three years. Inland Mortgage
started making loans here after 3 years of research
and due diligence, allowing US residents to
borrow US funds with Mexican property as collateral.
These special programs are designed for Mexican
property purchase with FHA underwriting standards,
with long term fixed interest rates of 9 ¾
to 10%, plus points." These factors along with
a good U.S. and Canadian economy have kept the
market strong and have added to its forward
growth. While properties have retained the "Vallarta
style and charm," they have changed to meet
demands. Items such as Sub Zero refrigerators,
central air conditioning, and solid wood kitchens
were unheard of and unavailable ten years ago.
Another new advancement is the "turn-key" concept.
Condos and villas are now designed to include
everything needed to move in the day of closing.
These homes are completely outfitted from sheets
to staff.
Unheard of in 1989 was the million-dollar
plus market. According to Multi-List Vallarta,
the most expensive home on the market at that
time was $900.000, which sold for considerably
less. In 1999, the market is off to the races
with seven properties currently listed in the
one to two million-dollar price ranges. The
two million-dollar plus marketplace exists
there are four now listed from $2,450.000 to
$3,875.000 - but is the subject of controversy
among industry professionals. Some say it is
a case of over-reaching the market while others
say that it shows a confidence in it.
The number of new construction starts
in the "spec" home, custom, and pre-sale market,
as well as the volume of re-sale properties
in all price ranges, have steadily increased
over the last five years, another sign of consumer
and lender confidence.
The most sought-after property still
contains the same ingredients: view, value,
design, location, and price. The highest selling
market remains the two-bedroom condominium and
the three-bedroom single family residence, which
has had the largest inventory. In 1990, there
were 98 two bedroom condos withh an average
list price of $116,564. In the second quarter
of this year, the number is 74, with the average
list price of $205,925 These numbers are somewhat
inflated due to a small number of higher priced
luxury units in the Conchas Chinas area.
The average 1999 Marina Vallarta property
list price of $122,663 is a truer reflection
of the 2bedroom condo market. The number of
3 bedrooms homes on the market in 1990 is the
same as today, forty. Ten years ago these 3-bedroom
houses had an average list price of $217,942.
Today the same house would cost $241,215. The
1999 prices are within the $150,000.00 to $250,000.00
price range that the realtors agree is the main
marketplace at this time.
However, houses with four and five bedrooms
have doubled in asking price with very little
inventory growth. That market had seventeen
homes available in '90 compared with twenty
three today. Yet, in 1990, an average 4-bedroom
home was asking $257,000, now it is $492,626.
The five bedroom market has doubled in not only
price but inventory as well. Ten years ago there
were only eight such houses on the market at
an average price of $553,750. Currently, there
are nineteen listed with the average asking
price of $908,139.
These statistics show steady upward market
growth and return of investment for foreign
investors of property in Puerto Vallarta.
Today vs Yesterday
Real estate professionals agree that
buyers today are more sophisticated. They have
educated themselves with market trends and thus
are more market savvy than ever before. Moray
Applegate of Applegate Realtors defines them
as a "highly successful, high end type of clientele
who force us to be cutting edge". He goes on
to say " more East Coast Americans, Canadians
and Europeans are purchasing here, yet 60% to
70% of the buyers are from the Mid West and
West Coast of the U.S. They range from 45 to
70 years old, retired or semi retired, who want
to spend 2 to 3 months out of the year here."
Giovanna Mosqueda of Century 21 Giovanna concurs,
adding, "We are seeing younger buyers today,
buying with cash - couples in their 30's and
40's who are buying condos. And, the alternative
lifestyle market is also growing substantially."
Sra. Mosqueda also notes that there is "a growing
national [Mexican] market of businessmen and
their families who are purchasing here." Sr.
Applegate explains that, along with homebuyers,
"foreign developers are also investing, as they
know what the buyers want and can produce it."
Sra. Mosqueda agrees, stating "the developers
are answering the buyers demands." Puerto Vallarta
has been and remains an attractive market due
its close proximity to the United States and
Canada. Buyers are also now being attracted
to the properties here because of the state
of the art product these developers build. They
know that their investment dollar will be spent
on a home with all the conveniences they are
used to and want.
Expanding Residential Region
Current prosperity in real estate has
driven the market beyond the borders of Puerto
Vallarta. Today realtors represent properties
south from Boca de Tomatlan and north to San
Pancho. Local satellite offices are popping
up to serve these outlying areas. Mega-resorts
with residential communities including golf
courses, spas, upscale club houses, and ultra
modern homes can be found in varying degrees
of completion all along the coast of Nayarit.
Development trends between Nuevo Vallarta and
Punta de Mita, according to realtor Brock Squire
,"Are being driven by the new four lane highway
and pulled by the 150 million dollar Punta de
Mita 4 Season resort and 1500 acre planned development."
Moray Applegate further explains this trend;
"Real estate is going where the land and the
nicer beaches are. Sayulita, Punta de Mita and
San Pancho attract many with their sleepy village
feeling. The new road is a major force that
has exploded Nayarit. Soon, with the driving
time reduced, Punta de Mita will only be a 15-minute
longer drive (from Nuevo Vallarta) than it is
to Conchas Chinas. There are gains in the north
shore market as well. In 1989 a beachfront home
with three lots in Nuevo Vallarta listed at
$850,000. Currently there is a comparable property
listed in the same area for 3 million dollars.
Furthermore, in today's market just a residential
beachfront lot in the same area lists for $700.000
to $950.000.
However, Silvia Elias reports, "there
are only spotty areas of double and triple gains,
not all markets experience this." Not to be
overlooked is the even further expansion of
development up the Nayarit coast to Plantanitos.
Along this shoreline, two major ecologically
conservative housing developments have taken
the market to the pristine beaches of these
outer reaches, proving that to "get away from
it all" may take a little more travel in the
next century. This northward expansion shows
the continued popularity and security that foreign
investors find in Costa Vallarta.
Real Estate Industry Changes
Real Estate markets are cyclical. It
is a matter of supply and demand. The last upswing
began ten years ago with the development of
Marina Vallarta. This took the stress off the
downtown area by providing a new type of residential
product, the beachfront and/or golf course home.
This saved the downtown core for hotel chains
and condominium projects without sacrificing
the colonial village image. Within six years
the Marina was basically sold out, just as market
demand was dwindling. By 1994, there were essentially
no new developments or projects starting and
the Mexican economy soon put a stop to whatever
market there was. Transactions then consisted
purely of re-sales, which ultimately took care
of the excess supply. Prices reflected this
down swing and began to moderate and in some
markets show a loss. By 1997 there began to
be more of a demand for product than what was
available. Now at the dawn of a new millennium
Puerto Vallarta is experiencing unprecedented
growth.
With Growth comes Issues
The main issue on the minds of realtors
today is the need for more regulation within
the real estate industry. AMPI was formed ten
years ago to provide a professional structure
for a uniform industry and to maintain a measure
of congruity and ethical values. Today, many
realtors agree that real estate practices need
to be more closely policed. Moray Applegate
explains: "Real estate practices are not regulated
by the government for licensing, and, as owner
of the oldest real estate office in Puerto Vallarta,
it irritates me that people come in here with
no real estate background or training and try
to sell. This leads to unethical and unknowledgeable
people selling real estate and needs to be addressed,
as it effects national and local interests."
Giovanna Mosqueda further states: "The biggest
concern within the industry is the need for
AMPI to deal with professionals who get into
trouble. Suspensions, fines, or other tactics
need to be imposed; there is a real need for
regulation. It does not cost more to do things
right." Look into the future Realtors agree
with Brock Squire who states: "If there continues
to be perceived value in the market place, and
if the US economy maintains itself and lasts
for another two or three years, the future of
real estate in Puerto Vallarta could be very
positive." Moray Applegate also says: "The market
strongly depends on the economy of the United
States, as well as the Mexican elections in
the year 2000." The internet is also contributing
to the future of real estate in Costa Vallarta.
Nearly all of the local realtors maintain web
sites promoting this area and their businesses.
Many prospective buyers have and will
continue to use this invaluable tool to research
the area when choosing a foreign investment.
List Vallarta, the oldest multiple listing service
in Mexico, will soon be available for local
realtors online. They will then be able to download
specific listing information electronically
to keep them informed of new property listings.
Frontiers in land, properties, and acquisition
have contributed to the sophistication, advancements,
as well as the difficulties of a progressive
real estate industry in Puerto Vallarta. All
of these have been accomplished in the last
ten years without losing the charm and truly
Mexican feel that has attracted people to this
area, and will attract more for decades to come.
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